Isroilov R. (USA) 

Israilov Rustamjon - postgraduate, UNIVERSITY OF MASSACHUSETTS,  MBA IN INTERNATIONAL BUSINESS, LOWELL, USA

Abstract: this research paper explores the role of design thinking in driving business innovation through user-centered collaboration and an iterativThe article highlights best practices for implementing design thinking to create innovative solutions that meet customers’ needs.

Keywords: entrepreneurial leadership, innovation culture, risk-taking, creativity, resilience, experimentation, collaboration, best practices.

Исроилов Р. (Соединенные Штаты Америки)

Исроилов Рустамжон - аспирант, Массачусетский университет,  MBA в области международного бизнеса, 

г. Лоуэлл, Соединенные Штаты Америки

Аннотация: в данной исследовательской работе исследуется роль дизайн-мышления в стимулировании инноваций в бизнесе благодаря сотрудничеству, ориентированному на пользователя, и итеративному подходу. В статье освещаются лучшие практики внедрения дизайн-мышления для создания инновационных решений, отвечающих потребностям клиентов.

Ключевые слова: предпринимательское лидерство, инновационная культура, готовность к риску, креативность, устойчивость, экспериментирование, сотрудничество, лучшие практики.

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